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In part one of this three part series on ZWC’s evolution, we talked about the aesthetic changes to the sites. In this part, I’ll lay out the mission, purpose, vision, and values for the company, leading up to part three where I tie it all together and let you know what to expect from us going forward.

While I’ve always had ideas bouncing around my head as to what ZWC’s mission was and where I wanted to take it into the future, I never really had anything written out or concrete. After returning from my wedding last summer, I set out to change that and began doing an analysis of the business. Without going too in-depth into the piles of notes, web diagrams, and (probably) gallons of tea and coffee consumed, I’d like to present the first official mission, purpose, vision, and values for The Zeller Writing Company:

To provide writers with inspiration, education, and services to help improve their craft, opportunities to have their work featured in front of readers worldwide, and the analog writing supplies needed along the way.

When we first started The Zeller Writing Company, everything that we did surrounded the products we carry, with the hopes that they’ll help bring forth creative expression. With our new mission, we’ve switched things around a bit and will be focusing on helping bring forth creative expression first, and simply being a resource for your analog writing supplies when you need them. While this change sounds simple, it has some pretty big implications for how we’ll be running things. I’ll go a more into that in part three.

To use the passion, love, and dedication instilled within us to help writers grow in their craft.

When my grandfather passed away in early 2012, he left us the values of passion, love, and dedication to all we do; and we’re going to put all that we have towards helping writers and enthusiasts grow in their craft.

To be the most personal brand in the writing industry – not only where you get to know the writers, but you gain a connection to the publishers, editors, agents, all the way through the people that supply the pens and paper.

Writing vision statement is hard work. Not because I don’t know where I’d like to take the company, but because the idea of where I want to be compared to where I currently am can be extremely intimidating to actually write out. Nevertheless, my goal to be the most personal brand in the writing industry is out there for all to see. I don’t know when (or if) I’ll ever achieve it, but I do know that it’s going to be an exciting road ahead.

Our Values

1. Be Honest

“To conceal anything from those to whom I am attached, is not in my nature. I can never close my lips where I have opened my heart.” -Charles Dickens

2. Be Humble

“There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.” -Ernest Hemingway

3. Be Determined

“But it is a blessed provision of nature that at times like these, as soon as a man’s mercury has got down to a certain point there comes a revulsion, and he rallies. Hope springs up, and cheerfulness along with it, and then he is in good shape to do something for himself, if anything can be done.” -Mark Twain, A Connecticut Yankee in King Arthur’s Court

4. Be Passionate About Serving

“So long as we love we serve; so long as we are loved by others, I would almost say that we are indispensable; and no man is useless while he has a friend.” -Robert Louis Stevenson, Lay Morals

5. Love What You Do

“I began to realize how important it was to be an enthusiast in life. He taught me that if you are interested in something, no matter what it is, go at it at full speed ahead. Embrace it with both arms, hug it, love it and above all become passionate about it. Lukewarm is no good. Hot is no good either. White hot and passionate is the only thing to be.” -Roald Dahl, My Uncle Oswald

When it came to determining the values for the company, I didn’t want to simply list out some positive words whipped off of a motivational poster, I wanted to lay out what I expect of myself and those that I do and will employ. I feel that each of the listed values is and will continue to be integral to the success of the company in all aspects. For reinforcement, I included a quote from an inspiring writer or from one of their works for each of the values – after all, we are a writing company.

Now that you’ve read all about the aesthetic changes to the site, our mission, our purpose, our vision, and our values, check back tomorrow to read all about where we’re headed and what to expect from us going forward.

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