If you’ve been here before, you’ve probably noticed that things look a little different. It’s been in the works for quite a while and we’re so excited to finally be able to share it with all of you now.

To keep all of this content easily digestible, we’ve broken it up into three parts. This first post will cover the aesthetic changes to the site; the second part will go over our new mission, purpose, vision, and company values; and the find part will tie it all together and lay out what you can expect from us going forward.

While we’ve changed everything from the appearance of the sites through our vision for the future of ZWC, know that no matter what, our focus on customer service and quality products is as strong as ever.

So, without further ado, let’s get right into it. What we’ve changed:

Site Design

The most obvious (but probably least important) change we’ve made has to do with our website layouts. The navigation is basically the same, but we’ve changed the blog around some to fit more with our plans for the future and gave the store a responsive design so that it looks great and works even better on all devices.

Our Logo

Yes, we have an actual logo now! Back in September, we reached out to Scott Fuller of The Studio Temporary about creating a logo for The Zeller Writing Company. (He’s the same artist that created our logo for Furrow Books and Fountain Pen Day.) After talking with him about our plans, he got right to work and presented us with some great ideas for our logo. Then, after a little tweaking, he returned to us the logo that you see in use.

We love the logo because it’s recognizable as a standalone image when viewed at about any size, and fits with the idea of our brand to be a resource for writers and enthusiasts. The primary shape is the letter “Z”, but with top and bottom bars connected by a stem resembling pages of an opening book – simple, recognizable, effective. The logo is then paired with the classic font Helvetica, one of the most recognizable and easily readable fonts in the world – further cutting down the distractions between the reader and the content.

We’ve also done away with the old InkOnHand.com logo, as we wanted to go with a less distracting design, and reduce any confusion about who’s running the blog. The old design took up a lot of space at the top of the page, didn’t look that great at different sizes, and could have created some misconceptions that the blog is run by a separate entity than ZWC, when it’s all us.

So what do you think? Do you like our logo? Hate it? Excited to see what’s next? Let us know in the comments below or any of the other usual methods.

This concludes part one of our tour, so check back tomorrow for part two where we talk about our mission, purpose, vision, and values.